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eBooks Share » Business and Economics
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Posted: August 29th, 2008, 4:42pm CEST by keem1201
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Publisher: Economist Books (November 27, 2003)
ISBN-10: 186197664X
Although the balance sheet may not even put a value on it, a company’s brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value.
This book argues that because of this [...]
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