Hardcover: 304 pages Publisher: FT Press (February 10, 2007) Language: English ISBN-10: 0131856987 This new book is as useful for baby boomers as it is for marketers: it will guide boomers on their journeys and give marketers the tools to help them get there. — P. G. Kishel, Cypress College (Reprinted with permission from CHOICE, copyright by the American [...]
