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eBooks Share » Business and Economics
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Posted: February 18th, 2008, 5:29am CET by keem1201
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Hardcover: 256 pages
Publisher: Economist Books (November 27, 2003)
ISBN-10: 186197664X
Written by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
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