Author(s): Stuart Robbins
Publisher: Wiley
Year: 2006
ISBN: 0471790109
Language: English
Pages: 382
File type: PDF
Size : 6.5 MB
This book is an experiment in discourse. It uses the medium of the story to engage the issues and ideas of business. Unlike other such experiments, such as "The Goal", this book is profoundly intellectual in the very best sense of the term. And it needs to be, for it is tackling a deep idea, the notion that our computer systems replicate our social relationships and that managing either can be improved by learning from the other.
The notion that computer and social systems are ecologically intertwined is at first startling, but within seconds it becomes commonplace. Of course they are intertwined—how could they not be? But then why have we not made more of this in the past? Well, that is what bright ideas are all about: they show us things we are pretty sure we already knew but have never brought properly into focus.
Too many among us believe that technology and technology decision making is “someone else’s job.� Who can forget the CEO involved in a white collar fraud case who responded to the question, “You had a computer on your desk didn’t you?� with “Yes, but it was just for show.� Prison isn’t bad enough for this kind of mindset. We should extract his critical organs and donate them to more deserving people higher on the evolutionary food chain. Fortunately, this kind of thinking will soon migrate from being passively stupid to being prosecutably malfeasant.
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