Web Marketing For Dummies
Jan Zimmerman
Wiley Publishing Inc., 2007
409 Page
PDF
Claim your space in the online marketplace! Develop a plan, build a marketing-effective site, and create word-of-Web campaigns. Launching a
Web site for your product or service does not automatically ensure sales
success. This book provides the know-how for creating a solid Web marketing
plan, including how to build a site that draws and keeps visitors.
Then add proven strategies like search engine optimization and link
campaigns, and measure your results.
Successful Web marketing techniques - all within your budget
Discover how to
• Make your site search engine friendly
• Close a sale on your site
• Drive traffic to your site
• Create an online marketing plan
• Take advantage of guerilla marketing
• Maximize your marketing dollars
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