Go Google: 20 Ways to Reach More Customers
and Build Revenue with Google Business Tools
American Management Association
By: Greg Holden
ISBN-13: 978–0-8144–8059–5
ISBN-10: 0–8144–8059–4
352 Pages {PDF}
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy business people who know how to use its advanced features.
Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized -- and get noticed.
Companies will learn how to get their message heard and take their marketing to a new level by:
Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.
Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.
Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.
Improving their visibility by creating business blogs with Blogger.
Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.
Contents
P A R T I : Getting Ready to Go Google.. 1
Chapter 1 Learning from Google: A 21st-Century Model for Success.. 3
Chapter 2 Searching and Finding: Getting Started with Google.. 13
Chapter 3 Goals for Google-izing Your Business.. 22
P A R T I I : Using Google to Search and Be Found.. 33
Chapter 4 Improving Google Search Results 35
Chapter 5 Improving Your Visibility with AdWords.. 45
P A R T I I I : Putting Google to Work for You: Google Apps.. 63
Chapter 6 Collaborating with Google Apps.. 65
Chapter 7 Working with Docs & Spreadsheets.. 100
Chapter 8 Working with Google Calendar.. 138
Chapter 9 Gmail for Your Office.. 156
Chapter 10 Google Talk.. 176
Chapter 11 Publishing with Google Page Creator.. 192
Chapter 12 Boosting Your Bottom Line with AdSense 210
P A R T I V : Communications and Sales Tools.. 223
Chapter 13 Blogging to Improve Marketing and Customer Relations.. 225
Chapter 14 Gathering Business Data: News, Gadgets, and More.. 238
Chapter 15 Buying and Selling on Google Base.. 249
Chapter 16 Improving Catalog Sales.. 269
Chapter 17 Improving Web Site Performance with Google Analytics.. 283
Chapter 18 Organizing Your Business Files.. 296
Chapter 19 Organizing Your Images with Picasa.. 305
Chapter 20 Moving Forward: Google Apps Premium, Pack, and More.. 313
Appendix A.. 325
Appendix B.. 331
Appendix C.. 335
Index.. 339
THIS BOOK PROVIDED FOR TEST PURPOSES ONLY!
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5:33 AM 4/2/2008