English | 56 pages | PDF | 5 MB
With home broadband access at an all time high of 89% of the online population, the sounds of bleeps, whirs and gargles from your dial-up seem a long and distant memory. As faster speeds become the norm the improved quality of our online experience appears to have crept in under the radar.
Our expectation from most websites and advertising is that content will not only be engaging but delivered immediately. This may go some way to explain the recent popularity in video based communication, which is now both immediately engaging and instantly accessible.
The explosion in online video popularity has arrived hand-in-hand with an increase in the possibilities for online video advertising to accompany it. This guide offers an overview of all current possibilities for advertisers and an insight into the future.
http://rapidshare.com/files/127265064/TheIABvideomarketinghandbook_1736.rar