Donald A. DePalma, "Business Without Borders - A Strategic Guide to Global Marketing"John Wiley | ISBN: 0-471-20469-2 | 267 Pages | PDF | 1.5 Mb
This borderless community of Internet users comprises a virtual Eighth Continent racing toward a population of a billion inhabitants. It exists wherever a computer, mobile phone, set-top box, or personal organizer touches the Internet. Until the Web pulled together this huge electronic society, its citizens were unreachable without massive investment in local staff and infrastructure in each and every country where a person wanted to do business.
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