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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more...
Astronomy poses many of the same questions that religion does, the deepest questions a human being can ask: What is the universe? How big is it? How did it begin? How will it end? What part do we play in it? Are we alone? Through most of history, in fact, astronomy was part of religion. The astronomers of ancient times usually were priests.
Astronomy in the 20th century changed humans' understanding as profoundly as Copernicus and Galileo did. At the start of the century, soon after George Ellery Hale, the first astronomer covered in this book, built his first large telescope, people thought the solar system was essentially at the center of the universe, much as people of Copernicus's time had believed the Earth was.
By the end of the century, that picture had altered completely. Astronomers had shown that the Sun is a rather average star, located on one of the Milky Way's spiral arms rather than in the galaxy's center. The solar system is one of an untold number of planetary systems. Similarly, the Milky Way is just one among billions of galaxies. Those galaxies, in turn, are mere specks compared to vast masses of invisible, or "dark," matter surrounding them, whose nature is completely unknown. Read more...
Filled with data about the Earth, Moon, the planets, the stars, our Galaxy, and the myriad galaxies in deep space, this invaluable resource reveals the latest scientific discoveries about black holes, quasars, and the origins of the Universe. It includes maps supported by detailed tables of the names, positions, magnitudes, and spectra of the main stars in each constellation along with key data on galaxies, nebulae, and clusters. MNASSA wrote, "This book fills a niche : with detailed astronomical data and concise explanations, all at an accessible level : it is an excellent resource, and probably will be the first book I shall reach for : ."
Reviews
Paul Murdin, Editor-in-Chief Macmillan/IOP Encyclopedia of Astronomy and Astrophysics
"Patrick Moore is the leading presenter and educator in astronomy of our age - this little book is all one needs to enjoy and learn something of this endlessly fascinating subject."
Choice Magazine, May 2001
...oriented towards amateur astronomers...unlike some other data books, this volume contains considerable explanatory material...Recommended. Read more...
Filled with data about the Earth, Moon, the planets, the stars, our Galaxy, and the myriad galaxies in deep space, this invaluable resource reveals the latest scientific discoveries about black holes, quasars, and the origins of the Universe. It includes maps supported by detailed tables of the names, positions, magnitudes, and spectra of the main stars in each constellation along with key data on galaxies, nebulae, and clusters. MNASSA wrote, "This book fills a niche : with detailed astronomical data and concise explanations, all at an accessible level : it is an excellent resource, and probably will be the first book I shall reach for : ."
Reviews
Paul Murdin, Editor-in-Chief Macmillan/IOP Encyclopedia of Astronomy and Astrophysics
"Patrick Moore is the leading presenter and educator in astronomy of our age - this little book is all one needs to enjoy and learn something of this endlessly fascinating subject."
Choice Magazine, May 2001
...oriented towards amateur astronomers...unlike some other data books, this volume contains considerable explanatory material...Recommended. Read more... 


| “ | Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what’s the real story behind all those alien abductions? The answers to these and many other questions lie within the covers of The Skeptic’s Guide to the Paranormal. Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photographs and scientific case-by-case explanations for twenty-seven phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation, among many others. Speaking directly to the reader, and always with respect for those who believe, Kelly gives us a bite-size, nonacademic approach to debunking hugely popular superstitions and mysteries. Did you know that you, too, can bend spoons and read minds? This book will show you how. | ” |