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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more...
This book is for anyone interested in health, fitness, or the healing arts. It teaches you the basics of stretching, breathing, and meditation, with exercises designed to help you relax, become more flexible, more productive, and more self-satisfied. Read more...
This book is the most complete and up-to-date resource on Java from programming guru, Herb Schildt -- a must-have desk reference for every Java programmer.
Reviews
Robert Hurd, Code Collection web site, codecollection.com. March 2000
"A beginner will get a sufficient understanding of Java and some excellent AWT applet source code examples." Read more...
* Previous edition sold more than 36,000 copies
* New coverage of all the updates to Solaris 10, Linux, HP-UX, AIX, FreeBSD, and Mac OS X
* New chapters on Samba, Python, PHP, enterprise application, middleware, the desktop (GNOME, CDE), and databases
* Authors have roots in Bell Labs, the birthplace of UNIX
From the Back Cover
The Definitive UNIX Resource--Fully Updated
Get cutting-edge coverage of the newest releases of UNIX--including Solaris 10, all Linux distributions, HP-UX, AIX, and FreeBSD--from this thoroughly revised, one-stop resource for users at all experience levels. Written by UNIX experts with many years of experience starting with Bell Laboratories, UNIX: The Complete Reference, Second Edition provides step-by-step instructions on how to use UNIX and take advantage of its powerful tools and utilities.
Get up-and-running on UNIX quickly, use the command shell and desktop, and access the Internet and e-mail. You'll also learn to administer systems and networks, develop applications, and secure your UNIX environment. Up-to-date chapters on UNIX desktops, Samba, Python, Java Apache, and UNIX Web development are included.
* Install, configure, and maintain UNIX on your PC or workstation
* Work with files, directories, commands, and the UNIX shell
* Create and modify text files using powerful text editors
* Use UNIX desktops, including GNOME, CDE, and KDE, as an end user or system administrator
* Use and manage e-mail, TCP/IP networking, and Read more...
Author(s) : Ron Petrusha
This book is the most complete and up-to-date resource on Java from programming guru, Herb Schildt -- a must-have desk reference for every Java programmer.
Reviews
Robert Hurd, Code Collection web site, codecollection.com. March 2000
"A beginner will get a sufficient understanding of Java and some excellent AWT applet source code examples." Read more...
* Previous edition sold more than 36,000 copies
* New coverage of all the updates to Solaris 10, Linux, HP-UX, AIX, FreeBSD, and Mac OS X
* New chapters on Samba, Python, PHP, enterprise application, middleware, the desktop (GNOME, CDE), and databases
* Authors have roots in Bell Labs, the birthplace of UNIX
From the Back Cover
The Definitive UNIX Resource--Fully Updated
Get cutting-edge coverage of the newest releases of UNIX--including Solaris 10, all Linux distributions, HP-UX, AIX, and FreeBSD--from this thoroughly revised, one-stop resource for users at all experience levels. Written by UNIX experts with many years of experience starting with Bell Laboratories, UNIX: The Complete Reference, Second Edition provides step-by-step instructions on how to use UNIX and take advantage of its powerful tools and utilities.
Get up-and-running on UNIX quickly, use the command shell and desktop, and access the Internet and e-mail. You'll also learn to administer systems and networks, develop applications, and secure your UNIX environment. Up-to-date chapters on UNIX desktops, Samba, Python, Java Apache, and UNIX Web development are included.
* Install, configure, and maintain UNIX on your PC or workstation
* Work with files, directories, commands, and the UNIX shell
* Create and modify text files using powerful text editors
* Use UNIX desktops, including GNOME, CDE, and KDE, as an end user or system administrator
* Use and manage e-mail, TCP/IP networking, and Read more... 
Publisher: SAS Publishing; Pap/Cdr edition

| “ | Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what’s the real story behind all those alien abductions? The answers to these and many other questions lie within the covers of The Skeptic’s Guide to the Paranormal. Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photographs and scientific case-by-case explanations for twenty-seven phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation, among many others. Speaking directly to the reader, and always with respect for those who believe, Kelly gives us a bite-size, nonacademic approach to debunking hugely popular superstitions and mysteries. Did you know that you, too, can bend spoons and read minds? This book will show you how. | ” |