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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more...
Of all the fixed stars in the night sky, Sirius is by far the brightest - almost twice as bright as its nearest rival, the star Canopus, which lies too far south to be viewed from most of the Northern Hemisphere. Only the Sun, Moon and the planets Venus, Jupiter and, at times, Mars, appear brighter. Sirius, with its flashing brilliance, is a striking feature of the northern winter sky and has understandably drawn the attention of observers of the night sky for thousands of years.
Sirius has many names. Astronomers recognize over fifty designations for the star, but the most commonly used is Alpha Canis Majoris, the brightest star in the constellation Canis Major. This is Latin for the 'Great Dog', which has led to its popular nickname the 'Dog Star'. Over the centuries many beliefs have come to be associated with Sirius. Some of these beliefs still echo in such phrases as 'the dog days of summer', which the ancient Romans understood well. Other old beliefs long ago fell from public consciousness - only to be revived and to grow into modern popular and scientific controversies. Although these beliefs may seem quite recent, many have their origins in the ancient lore surrounding Sirius; humans seem naturally drawn to its brilliance, and a surprising number of modern cults have nucleated around beliefs in which Sirius plays a prominent role.
From the reviews:
"This book is wonderful, being an authoritative and connected history of Sirius as seen throughout the ages. : Read more... 


| “ | Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what’s the real story behind all those alien abductions? The answers to these and many other questions lie within the covers of The Skeptic’s Guide to the Paranormal. Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photographs and scientific case-by-case explanations for twenty-seven phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation, among many others. Speaking directly to the reader, and always with respect for those who believe, Kelly gives us a bite-size, nonacademic approach to debunking hugely popular superstitions and mysteries. Did you know that you, too, can bend spoons and read minds? This book will show you how. | ” |