File Name: Value-Added Services for Next Generation Networks
File Submitter: Nanflexal
File Submitted: 20 Feb 2008
File Category: Hardware & Telecommunication
Book Description
In the NGN world, no truer words are spoken than "the future is now." And the competition in the information networking arena will only intensify in the next 5-10 years. Choosing the correct NGN-VAS strategy now will set your company apart. Value Added Services for Next Generation Networks examines the quest for the real added value in modern communication systems. The author covers more than just the technology itself, but also examines how it is being used and how it could be used to gain a strategic advantage. The book starts with a SOTW analysis for PSTN/GSM operators and new entrants and the threats they will undoubtedly face. The author examines the fundamentals of genuine communication services and the service providers' starting position, then takes you on a tour through the landscape of NGN standards, contrasting the 3GPP IMS architecture with that of IETF, UMA, and OMA. He discusses practical ways to build an NGN SDP and the essential business aspects involved in this enterprise. The book highlights how, technically, the NGN can be interconnected, or glued, to the existing GSM/PSTN infrastructure, justifying the choice of protocols and network architecture. It also describes general concepts, architectural requirements, and technologies in modern VAS platform and new VAS for the NGN in terms of network implementation, end user experience, business scope, and cost/revenue projections. But is NGN just a game of investments in equipment, of CAPEX and OPEX savings? Is the so-called triple play just a matter of marketing, partnerships, and mergers? How will the market play out? Where will the NGN and VAS ultimately go? And more importantly, what is your NGN-VAS strategy? By addressing these questions and more, this book prepares you for success in the emerging telecommunications environment.
Product Details
- Hardcover: 176 pages
- Publisher: AUERBACH; 1 edition (December 13, 2007)
- Language: English
- ISBN-10: 0849373182
- ISBN-13: 978-0849373183
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File Name: Next Generation IPTV Services and Technologies
File Submitter: Nanflexal
File Submitted: 20 Feb 2008
File Category: Hardware & Telecommunication
From the Back Cover
Detailed coverage of the underlying technologies required to build an end-to-end IPTV system
The television entertainment industry is currently experiencing a major transformation as broadband subscribers and improvements in compression techniques for digital video content continue to grow. This growth is fueling the demand for a new generation of technology professionals who will be responsible for implementing IP-based video services and digital home services around the world. Next Generation IPTV Services and Technologies explores key challenges associated with successfully managing the technical operation of an IPTV networking infrastructure and provides networking and IT specialists entering the IPTV sector with sound coverage of state-of-the-art technologies used to build end-to-end IPTV systems. Coverage includes:
IPTV network distribution technologies
IPTV real-time encoding and transportation
Broadcasting linear programming over IPTV
IPTV consumer devices
IPTV conditional access and DRM systems
Moving IPTV around the house
Video-on-demand over IP delivery networks
Additionally, this book examines IPTV technical subjects that are not included in any other single reference to date: Quality of Experience (QoE), techniques for speeding up IPTV channel changing times, IPTV CD software architecture, Whole Home Media Networking (WHMN), IP-based high-definition TV, interactive IPTV applications, and managing an IPTV network on a daily basis.
With a focus on changing job tasks and knowledge requirements for professionals, Next Generation IPTV Services and Technologies enables telecom operators, wireless mobile providers, cable TV companies, media companies, broadcasters, video production companies, and Internet portal companies to meet the demands of designing, implementing, and supporting end-to-end IPTV systems. Complete with helpful flowcharts and engineering schematics, it also serves as an ideal supplemental text for graduate- and postgraduate-level networking and IP protocol courses.
Product Details
- Hardcover: 490 pages
- Publisher: Wiley-Interscience (January 2, 2008)
- Language: English
- ISBN-10: 0470163720
- ISBN-13: 978-0470163726
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It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message — because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.
Publisher: Wiley-Interscience