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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more... 


| “ | Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what’s the real story behind all those alien abductions? The answers to these and many other questions lie within the covers of The Skeptic’s Guide to the Paranormal. Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photographs and scientific case-by-case explanations for twenty-seven phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation, among many others. Speaking directly to the reader, and always with respect for those who believe, Kelly gives us a bite-size, nonacademic approach to debunking hugely popular superstitions and mysteries. Did you know that you, too, can bend spoons and read minds? This book will show you how. | ” |
A complete options course from the renowned trading instructor.
Options trading continues to capture the mind of the sophisticated individual investor. This book presents a full options trading course by a well-known options trading instructor. The Options Course progresses from introductory concepts through to more sophisticated strategies for the intermediate-level trader. Learn how to trade futures and stocks with call and put options, and much more. Case studies and real-life examples are included.
George Fontanills (Boston, MA) is President of the Global Investment Management Corporation. His seminar series, Optionetics, has been one of the most popular seminars on the market.
Well-known options strategist and instructor George Fontanills has fully updated his time-trusted and bestselling book, The Options Course. Presenting a comprehensive options trading curriculum for traders of all kinds, Fontanills has improved and expanded upon all the invaluable information and advice offered in the original. This book really does act as an all-inclusive course, proceeding from introductory concepts to the more sophisticated strategies for the intermediate-level trader.Options trading continues to capture the mind of the sophisticated individual investor. In these heady markets even more investors have been bitten by the options bug. However, many lose money because they either don’t understand the fundamentals of the options market, lack a strategic plan, or fail to manage risk effectively. The Options Course, Second Editon is an invaluable tool sure to help investors avert bad decisions and gain a competitive edge.