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4 eBooks tagged "Marketing"
Related tags: A [+], to [+], of [+], in [+], and [+], Ultimate [+], The [+], Rules [+], Plan [+], Market [+], Insights [+], From [+], Careers [+], 42 [+]
Xpressionsz
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Posted: August 18th, 2007, 7:36pm CEST by admin
Tags: Careers in Marketing and Market [edit]
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KnowFree
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Posted: February 18th, 2008, 5:48am CET by Mr.Blue
Tags: The Ultimate Marketing Plan [edit]
Marketing starts with putting together the best, most promotable message possible that truthfully represents the "goods" you have. And that message has to highlight a "USP" — a unique selling proposition. The Ultimate Marketing Plan will equip readers with the tools they need to find their own "USP" for all their products, services, or businesses and teach them which delivery methods are the best for their situation.
The Ultimate Marketing Plan has been updated to include new marketing techniques, including voice mail services, the Internet, e-mail, and broadcast faxing.
Through success stories, examples and handson "Think Sheets" readers will learn how to:
— Research the competition
— Build customer interest
— Create their own publicity department with little or no budget
— And more!
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Free Book City > Business
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Posted: February 17th, 2008, 1:12am CET by free book city
Tags: 42 Rules of Marketing A [edit]
Laura Lowell "42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success"
Publisher: Super Star Press | Number Of Pages: 108 | 0.5 MB | PDF | 2007-09-02 | ISBN: 0979942802
The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.
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eBooksDB.com>Business__
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Posted: November 21st, 2007, 3:35pm CET by iNDEx
Tags: Marketing Insights From A to [edit]
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.
Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
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