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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more...
Aiming to prove that writing programs for Windows in the Assembly language is no more difficult than writing the same programs using C/C++, this guide shows how Assembly code is actually more compact and executes faster. The algorithmic knowledge and skills lost in high-level programming provides the justification demonstrated in this guide for using Assembly code. Working applications with detailed comments and descriptions of their operating principles, along with material that can be considered hackish, are included. The tools and techniques of code analysis and modification are covered, making this a useful tool for programmers eager to become better acquainted with hacker methods. Not a guide on Assembly language, this represents a symbiosis between the Assembly language and the Windows operating system.
About the Author
Vlad Pirogov is an expert in the development of performance-effective applications for Windows who has designed and implemented software with Assembly.
Table of Contents
The Assembly Programming Master Book
Introduction
Part I - Basics of 32-Bit Programming for Windows
Chapter 1 - Windows Programming Tools
Chapter 2 - Windows Programming Basics
Chapter 3 - Simple Programs Written in Assembly Language
Chapter 4 - 16-Bit Programming Overview
Chapter 5 - MASM and TASM Assemblers
Part II - Windows Programming
Chapter 6 - Text Encoding in Windows
Chapter 7 - Examples of Simple Programs
Chapter 8 - Console Applications Read more... 



| “ | Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what’s the real story behind all those alien abductions? The answers to these and many other questions lie within the covers of The Skeptic’s Guide to the Paranormal. Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photographs and scientific case-by-case explanations for twenty-seven phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation, among many others. Speaking directly to the reader, and always with respect for those who believe, Kelly gives us a bite-size, nonacademic approach to debunking hugely popular superstitions and mysteries. Did you know that you, too, can bend spoons and read minds? This book will show you how. | ” |