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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more...
After the immense success of the first two editions, the chess world has been anticipating the next instalment with baited breath... and now the wait is over! Once again this is a fully revised edition of John Watson's classic Play the French, providing Black with a complete repertoire in the French Defence, one of the most strategically and dynamically complex opening systems. As is typical with his books, Watson often arms the reader with not one, but a choice of two and sometimes three lines against every main variation. Watson also presents a thorough grounding on the positional and tactical aspects of the opening and outlines the typical plans for both White and Black. This is particularly welcome for those newcomers wishing to add the French Defence to their openings armoury. Last, but not least, hardened French Defence devotees will find plenty of original analysis and suggestions to sink their teeth into.
The previous editions of Play the French were amongst the most powerful opening books of the 1980s and 90s, and this only added to the large number of French Defence advocates at every level of chess. Now Watson has updated his analysis for French Defence players of the new millennium.
From the Back Cover
was an eventful year in the chess world, with elimination matches for two rival World Championships, one of the strongest tournaments of all time in Linares, Spain, and hundreds of other events around the world. In this book, Grandmaster Glenn Flear reveals Read more... 


| “ | Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what’s the real story behind all those alien abductions? The answers to these and many other questions lie within the covers of The Skeptic’s Guide to the Paranormal. Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photographs and scientific case-by-case explanations for twenty-seven phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation, among many others. Speaking directly to the reader, and always with respect for those who believe, Kelly gives us a bite-size, nonacademic approach to debunking hugely popular superstitions and mysteries. Did you know that you, too, can bend spoons and read minds? This book will show you how. | ” |