* This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
* One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
* Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
* Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
From the Back Cover
Increase your web traffic with better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.
* Learn how to give your web site search appeal
* Target behaviors and draw the cust
Read more...
What's the number one thing that search engine experts do NOT want you to know about increasing traffic to your web site?
That increasing traffic to your website is easier than you think.
Search engine optimization ("SEO") pros would have you believe that the secrets to ranking well in search engines like Google, Yahoo, and MSN involve some sort of mysterious, magical, technological voodoo.
It's time to pull back the curtain.
"Search engine optimization" is the art and science of publishing information and building links that makes search engines rank your website high in the search results.
Each and every day hundreds of millions of people search for products, services and information using search engines, and the SEO consulting industry has become really big business. That's why some SEO professionals are pretty steamed that I'm revealing these simple truths to you.
Here's just a few of the things they don't want you to know:
SEO is not hard. Anyone can be successful at it with the right information.
You do not need to spend thousands of dollars to get top rankings.
You know your product and industry better than any consultant does, and armed with knowledge of SEO techniques you can do a better job of promoting your sites than they can.
Many SEOs do not do their best work for clients . If they did, you could fire them when you got your results-that's why they would rather slowly raise your rankings over time and show continued improvement to just
Read more...
What's the number one thing that search engine experts do NOT want you to know about increasing traffic to your web site?
That increasing traffic to your website is easier than you think.
Search engine optimization ("SEO") pros would have you believe that the secrets to ranking well in search engines like Google, Yahoo, and MSN involve some sort of mysterious, magical, technological voodoo.
It's time to pull back the curtain.
"Search engine optimization" is the art and science of publishing information and building links that makes search engines rank your website high in the search results.
Each and every day hundreds of millions of people search for products, services and information using search engines, and the SEO consulting industry has become really big business. That's why some SEO professionals are pretty steamed that I'm revealing these simple truths to you.
Here's just a few of the things they don't want you to know:
SEO is not hard. Anyone can be successful at it with the right information.
You do not need to spend thousands of dollars to get top rankings.
You know your product and industry better than any consultant does, and armed with knowledge of SEO techniques you can do a better job of promoting your sites than they can.
Many SEOs do not do their best work for clients . If they did, you could fire them when you got your results-that's why they would rather slowly raise your rankings over time and show continued improvement to just
Read more...
In Search of Lost Time" details mankind's quest, throughout the ages, to measure and understand time itself. The book is a reflection of Derek York's obsession with time and its measurement. It takes the reader from the pyramids of Egypt, through Stonehenge and the South China Plain, to the universities of Cambridge, McGill and Chicago, to the Patent Office in Berne, and back to the Ethiopian desert on the banks of the Awash River. On this time-odyssey the reader enters the mind-bending universe of the Special and General Theories of Relativity, the ghostly world of Quantum Mechanics and the unpredictable haunts of Chaos. Companions to share and illuminate the path range from Jonathan Swift's "Gulliver's Travels" and Lewis Carroll's "Alice" to J.B. Priestley's "Dangerous Corner". The reader will meet the father of master-spy Kim Philby in the Empty Quarter of Arabia, the fantasist Velikovsky in the clouds, and Newton, Darwin, Rutherford, Einstein and the great earth scientists of this century who fathomed the depths of lost time and discovered the age of the earth. Written in an engaging, non-technical style for the lay-reader this book should delight and amaze all who encounter it.
Reviews
Nature
"This is a delightful little book."
New Scientist
"The trouble with time is that there is so much of it. Since writers woke up to this fact, book after book has appeared with histories of its past and histrionics about its future. So how to tell the wheat from the chaff?
Read more...
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.
