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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more...

Publisher: Microsoft Press
Language: english
ISBN: 0735622140
Paperback: 352 pages
Data: June 28, 2006
Format: CHM
The software industry has been struggling with how to create and release software that is more security-enhanced and reliable� the Security Development Lifecycle (SDL) provides a methodology that works. Adapted from Microsoft’s standard development process, SDL is a critical way to help reduce the number of security defects in code at every stage of the development process, from design to release. In addition to a brief history of the methodology, this book details each stage of the SDL methodology and discusses its implementation across a range of Microsoft software, including Microsoft® Windows Server™ 2003, Microsoft SQL Server™ 2000 Service Pack 3, and Microsoft Exchange Server 2003 Service Pack 1, to help measurably improve security features. Coauthored by Michael Howard and Steve Lipner, you get direct access to insights from Microsoft’s security team and lessons that are repeatable and applicable to software development processes worldwide, whether on a small-scale or large-scale. This book includes a CD featuring videos of developer training classes.
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| “ | Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what’s the real story behind all those alien abductions? The answers to these and many other questions lie within the covers of The Skeptic’s Guide to the Paranormal. Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photographs and scientific case-by-case explanations for twenty-seven phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation, among many others. Speaking directly to the reader, and always with respect for those who believe, Kelly gives us a bite-size, nonacademic approach to debunking hugely popular superstitions and mysteries. Did you know that you, too, can bend spoons and read minds? This book will show you how. | ” |