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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more...
The night sky holds endless fascination for anyone who chooses simply to look up and observe, but with so much to see, it can be difficult to know where to start. This remarkable book introduces you to the fifty best sights in astronomy and tells you exactly how to see them. In no time at all, you will learn how to find and appreciate the Orion group of constellations; the Summer Triangle; Venus, Jupiter, and Mars; the best meteor showers; man-made satellites; star clusters; novae; variable stars; and more.
The sights are presented according to the field of view necessary to see them. Your eyes and a clear night sky are all you need to view the sights in the first part of the book, before moving on to those that can be observed through binoculars and, finally, a telescope. Concise descriptions and explanations of these spectacular visual wonders will deepen your appreciation of them and spur further exploration. You will also find the essential basic information on astronomical observation you need to get started, including observing conditions, techniques, telescopes, and astronomical measurements.
Once you start gazing, you'll see that the sky really is the limit-and discovering its amazing treasures will become your lifetime passion.
Reviews
"Fred Schaaf is one of the most experienced astronomical observers of our time. For more than two decades, his view of the sky-what will be visible, when it will be visible, and what it will look like-has encouraged tens Read more...
The night sky holds endless fascination for anyone who chooses simply to look up and observe, but with so much to see, it can be difficult to know where to start. This remarkable book introduces you to the fifty best sights in astronomy and tells you exactly how to see them. In no time at all, you will learn how to find and appreciate the Orion group of constellations; the Summer Triangle; Venus, Jupiter, and Mars; the best meteor showers; man-made satellites; star clusters; novae; variable stars; and more.
The sights are presented according to the field of view necessary to see them. Your eyes and a clear night sky are all you need to view the sights in the first part of the book, before moving on to those that can be observed through binoculars and, finally, a telescope. Concise descriptions and explanations of these spectacular visual wonders will deepen your appreciation of them and spur further exploration. You will also find the essential basic information on astronomical observation you need to get started, including observing conditions, techniques, telescopes, and astronomical measurements.
Once you start gazing, you'll see that the sky really is the limit-and discovering its amazing treasures will become your lifetime passion.
Reviews
"Fred Schaaf is one of the most experienced astronomical observers of our time. For more than two decades, his view of the sky-what will be visible, when it will be visible, and what it will look like-has encouraged tens Read more... 


| “ | Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what’s the real story behind all those alien abductions? The answers to these and many other questions lie within the covers of The Skeptic’s Guide to the Paranormal. Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photographs and scientific case-by-case explanations for twenty-seven phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation, among many others. Speaking directly to the reader, and always with respect for those who believe, Kelly gives us a bite-size, nonacademic approach to debunking hugely popular superstitions and mysteries. Did you know that you, too, can bend spoons and read minds? This book will show you how. | ” |