ISBN: 1580533213
Title: Interactive TV Technology & Markets
Author: H.O. Srivastava
Publisher: Artech House Publishers
Publication Date: 2002-01-01
Number Of Pages: 448
Average Amazon Rating: 4.5
Book Id 23372
This forward-looking book focuses on ITV, and illustrates how it's changing the face of TV broadcasting. It provides you with important technical, strategic and creative expertise you need to assist you in the development of interactive systems, and your assessment of their future business potential. Learn how this new aesthetic, interactivity, has given rise to the development of unique design practices and embedding of extended codes and syntax in the programs, and how Bandwidth limitations
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The first edition set a standard of excellence that has eluded all followers, and I have recommended it to my clients for years. The new edition is a gift to the field and should be required reading for all managers. — Adrian J. Bowles, Ph.D., Vice President, Giga Information Group. One of the most readable introductions you will find. The new edition offers vital insights into the effective use of objects in business. — Chris Stone, President , Object Management Group. The first edition of Object Technology: A Manager's Guide is widely viewed as the classic introduction to this powerful computing concept. Object technology offers increased agility, significant time-to-market reduction, and the opportunity to exploit the potential of the World Wide Web by deploying globally distributed business systems. At a time when many of the world's largest companies are making the transition to object technology, David Taylor has updated his book to address the important issues facing the growth of object technology and to provide a glimpse into the future of this evolving paradigm. In updating this seminal work, David Taylor has retained the signature conciseness and clarity of discussion that made the first edition a best-seller. Object Technology: A Manager's Guide, Second Edition, covers the key terms, emerging concepts, and useful applications of objects. Managers, salespeople, engineers, software developers — anyone interested in understanding or implementing object technology — will find this a lucid introduction to the topic. Highlights of this new edition include: an explanation of how to use objects to create evolutionary software that rapidly adapts to changing business conditions, eliminating the need for most new application development; an introduction to Java, and an explanation of how its use of message interfaces enables a new generation of portable, mix-and-match, Internet-enabled business objects; an update on the state of object databases and extended relational databases, with guidelines for combining the two for optimal information storage; and an introduction to the new generation of object engines and how they combine storage and execution capabilities for maximum software integration. 
