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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more...
Beginning at a rudimentary level and progressing to advanced concepts and finished design examples, this introduction to microcontrollers emphasizes architecture and programming (rather than electrical details) and explores the hardware and software features of the MCS-51 family of microcontrollers specifically. Discusses software topics in the context of Intel's assembler (ASM51) and linker/locator (RL5 1) and the object-to-hex conversion utility (OH). Offers thorough discussion of the 8051 10-chip - the serial-port, timers, and interrupts. Provides easy-to-follow, incremental instruction in the 8051 instruction set, with annotated examples of programs, assembler operations, and linker operations. Discusses advanced programming methods - e.g., a variety of structured programming structures, pseudo code, and assembly language programming style. Features an easy-to-build computer project - with a chip-by-chip description and schematic for building the 10-chip single-board SBC-51 computer. Offers a listing of an 8051 monitor program (MON51) - with complete documentation. Includes manufacturer's data sheet and instruction set definitions. For practicing electronics technicians or engineers interested in learning about microcontrollers.
The publisher, Prentice-Hall Career and Technology
This comprehensive text presents all of the topics required for an introductory course in the 8051 microcontroller. Starting at a rudimentary level --What is a microprocessor? What is a microcon Read more... 



| “ | Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what’s the real story behind all those alien abductions? The answers to these and many other questions lie within the covers of The Skeptic’s Guide to the Paranormal. Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photographs and scientific case-by-case explanations for twenty-seven phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation, among many others. Speaking directly to the reader, and always with respect for those who believe, Kelly gives us a bite-size, nonacademic approach to debunking hugely popular superstitions and mysteries. Did you know that you, too, can bend spoons and read minds? This book will show you how. | ” |