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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for lau Read more...
Sure, we all know Star Trek is fiction, but warp drives and transporters and holodecks don't seem altogether implausible. Are any of these futuristic inventions fundamentally outlawed by physics as we understand it today? The Physics of Star Trek takes a lighthearted look at this subject, speculating on how the wonders of Star Trek technology might actually work--and, in some cases, revealing why the inventions are impossible or impractical even for an advanced civilization. (Example: "dematerializing" a person for transport would require about as much energy as is released by a 100-megaton hydrogen bomb). The Physics of Star Trek deserves merit for providing a refresher course on topics such as relativity and antimatter, but let's face it: the reason most people will want to read this book is simply that it's fun to poke holes in the premises of their favorite science fiction shows!
From Publishers Weekly
Even those who have never watched an episode of Star Trek will be entertained and enlightened by theoretical physicist Krauss's adventurous investigation of interstellar flight, time travel, teleportation of objects and the possibility of extraterrestrial life. Case Western Reserve professor Krauss maintains that Star Trek's writers were sometimes far ahead of scientists?and famed astrophysicist Stephen Hawking's foreword, endorsing the possibilities of faster-than-light travel and journeying back in time, supports that notion. On the other hand, Krauss also argues tha Read more... 